Eyeing A1

A look at newspaper front pages from around the country

Posts Tagged ‘super bowl

Remixing marriage rights

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Initially, I intended to do a video on gender roles based on the Super Bowls ads. While watching the videos the day of the Super Bowl, I couldn’t but think to myself just how misogynistic the commercials were. Every thing seemed to want to make men believe they have been emasculated and it’s time to recapture their manhood whether it be through a loud car or the fact that they can walk around and just not wear pants.

All because they are men.

Then, I thought that would be a little easy to do. I wanted to go down a different road and I am going still going to touch on a gender issue, but marriage.

There was sentence I read on Adland.tv and it stuck with me as I watched videos on Archives.org.

“What really puzzles me is, why would CBS reject an ad for a gay dating service and then include a bunch of ads depicting how much men hate being around women. It seems the prime time for a gay dating service ad to air, in hindsight.”

There it is.

Our attitudes have not changed much when it comes to homosexual relationships in the last 50 years. Homosexuality is part of our culture, but not so much that CBS would air an ad depicting two gay men into each other. The only time homosexuality was shown was during an ad that showed Megan Fox in a bathtub and apparently she’s so hot even gay men get jealous over her.

Many of the videos from the 1950 and 60s talk about marriage and what tough and daunting task it can be. There are many instructional videos on the matter, but everyone is of a white man and woman getting married.

However, there was a video titled “It takes all kinds” that became an immediate favorite especially because it started with the narration: “Freedom of choice, a long fought for, hard-won freedom, but how many us are really prepared to fight for it?”

Well, not CBS this year.

I’m going to use some of the ads that were rejected for this year’s Super Bowl. There are a number of ads I could use that were aired, mostly showing how miserable apparently guys are in heterosexual relationships (isn’t that guys need to drive a Charger?) or just how a couple is supposed to be a man and woman.

The difficult thing would be showing a lesbian relationship. Even some of the rejected ads only show men and I don’t recall any of the aired commercials talking about women and their attitude toward relationships. If we get deeper into the Super Bowl ads, apparently women only live to emasculate men and eat vegetables.


Written by Susan Lulgjuraj

April 1, 2010 at 12:14 am

Mrs. Doubtfire will kill you

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It takes about an hour for me to get home from class every week. I like to rehash what happened and perhaps think of the upcoming project. This week, I only had one thought as I drove home, “I can make anyone think whatever I want.”

We watched several mashed up movie trailers, which made horror movies seem like romantic comedies and a popular trilogy turn into a story about homosexual love. Each one of these trailers was convincing, and if you never saw the movie prior, would completely believe the implications of the trailer.

This leads into our next project where we are going to take the Super Bowl commercials and archival footage from the 50s, 60s and 70s to create a point about gender, race or anything within society.

Initially, I thought I would do the video on how sexist the commercials were. I remember watching the Super Bowl with my agape rather than laughing at was supposed to be funny commercials. The one commercial that was supposed to be controversial – the Tim Tebow pro-life ad – was one of the least offensive commercials that aired during the Super Bowl.

But what happens if I move away from that thought. What if I make a video that invites people to think that women ARE evil. There’s a reason men, apparently, feel emasculated in 2010.

After all, if you can make it seem Doc Brown and Marty McFly are in love with each other, I can make anyone else believe anything I want.

Written by Susan Lulgjuraj

March 29, 2010 at 11:29 pm

Finding the right message for Super Bowl fans

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It probably felt like the entire country watched the Super Bowl, so, naturally, the next day most of the newspaper front pages had a story or at least a refer to the Super Bowl.

Two newspapers had a bigger interest: The Indianapolis Star and Times Picayune, which is based in New Orleans.

Both of these papers had the tough task to capture the best moment of the Super Bowl. But the first thing they have to do when creating the page is to think about who is the sendee. The sender has to think about this first and then the message they want to convey because the covers wouldn’t work in the opposite market.

Here’s the cover from The Indianapolis Star the day after the Super Bowl. This one is actually the most interesting of the two. Consider the different factors of the photo.

There are two different emotions in this photo. One of the New Orleans saints celebrating and the other of Peyton Manning walking off the field.

The foreground is in focus and that’s important because that is the important factor. The Indianapolis Star focuses on the Colts, however, the emotion can’t be exactly known without the words.

The alphabetic text is arguably just as important. Without it the sendee may not understand the message.

The Times Picayune front cover is vastly different. It’s a simple photo, but notice the difference in the placement of the words and the person in the photo. The alphabetic text is first rather than the photo. In conventional form for front page of newspapers, you’re supposed to read from the top to the bottom.

So, we see the headline first ‘Amen.’ Then, below there is a picture of Drew Brees holding a trophy. The message here is for Saints fans of the Saints. Besides New Orleans winning its first Super Bowl, the fans have dealt with so many because of Hurricane Katrina.

The message of the photo is being transmitted through the trophy and the confetti. The confetti conveys there is a celebration taking place and the trophy signifies triumph. Without either, the photo would look like a content man standing around.

The Times Picayune page designer/copy editor also had to think about the receiver of the cover and what they were going through during the Super Bowl and how much the game meant to the fans. That’s where the headline comes in.

Normally, it’s a word with a religious connotation and, even though this is about a sporting event, sports can touch fans in ways that go beyond the field.

Written by Susan Lulgjuraj

February 15, 2010 at 10:06 pm