Eyeing A1

A look at newspaper front pages from around the country

Posts Tagged ‘super bowl ads

Video Remix Essay #1: On technology and relating to writing

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Creating my remix video “Remix on Homosexual Relationships from 1950s to Now” was fun but difficult because I had never used a video editing tool before. Complicate that with that fact that I was using Window 7 and there were a few bug issues with software.

The first thing I had to do was to find a video editor because Windows 7 comes with a watered down version of Microsoft Movie Maker – Windows Live Movie Maker, which wouldn’t do as much as I would need it to do. I had to download Windows Movie Maker 2.6, which worked, but there were will obstacles I had to get my video exactly the way I wanted it.

I couldn’t have three different audio files running at once. WMM allow the clip, the audio from the clip and a second audio file to play at the same time. I used audacity to mix an audio with the music and breakout quotes from the 1950s educational videos. First time I used Audacity as well. I had more problems with this program in Windows 7 than any other because I had to use Audacity 1.3 (beta) with Windows 7 and, too often, the audio from videos did not transfer into the program. I had to convert the video into audio files.

While it was time consuming, I found the process inspiring. I’m used to writing in one medium and that’s words to a piece of paper. Here I was creating a story where I never had to type of a single thing. I found images, quotes and music that told the story. I also found that I had to be very specific in what I wanted to “say” because each image, each quote would be viewed by itself and how it relates to the entire footage. There were no throwaway shots or extra words (as we often do in papers to get the required word count). Every piece of the video needed to have a meaning because if it didn’t, the image would feel out of place and the readers would notice that as well.

In this video, I found that alphabetic text didn’t need to be involved – except for the very beginning of the film as a set up to what the viewers were about to see –  which completely moves away from anything I have ever done before. One place I thought alphabetic text did work was in the very beginning of the film. It starts with a title card “Marriage for Moderns“ followed by “Choosing for Happiness.” Then it follows with same-sex couple throughout, which some people may not have expected (or did based on the title of the video).

I enjoyed creating the video especially because anyone can view it and can get the point. I feel there aren‘t barriers, even language, because every shot has a same-sex couple. There are no images or videos of heterosexual couples. Traditional writing contains a language barrier that video and music do not.

I had an issue with the audio on You Tube because of copyright reason. To view the video without audio, click here. The full version with audio can be found on Vimeo.

Written by Susan Lulgjuraj

April 29, 2010 at 1:18 pm

Remixing marriage rights

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Initially, I intended to do a video on gender roles based on the Super Bowls ads. While watching the videos the day of the Super Bowl, I couldn’t but think to myself just how misogynistic the commercials were. Every thing seemed to want to make men believe they have been emasculated and it’s time to recapture their manhood whether it be through a loud car or the fact that they can walk around and just not wear pants.

All because they are men.

Then, I thought that would be a little easy to do. I wanted to go down a different road and I am going still going to touch on a gender issue, but marriage.

There was sentence I read on Adland.tv and it stuck with me as I watched videos on Archives.org.

“What really puzzles me is, why would CBS reject an ad for a gay dating service and then include a bunch of ads depicting how much men hate being around women. It seems the prime time for a gay dating service ad to air, in hindsight.”

There it is.

Our attitudes have not changed much when it comes to homosexual relationships in the last 50 years. Homosexuality is part of our culture, but not so much that CBS would air an ad depicting two gay men into each other. The only time homosexuality was shown was during an ad that showed Megan Fox in a bathtub and apparently she’s so hot even gay men get jealous over her.

Many of the videos from the 1950 and 60s talk about marriage and what tough and daunting task it can be. There are many instructional videos on the matter, but everyone is of a white man and woman getting married.

However, there was a video titled “It takes all kinds” that became an immediate favorite especially because it started with the narration: “Freedom of choice, a long fought for, hard-won freedom, but how many us are really prepared to fight for it?”

Well, not CBS this year.

I’m going to use some of the ads that were rejected for this year’s Super Bowl. There are a number of ads I could use that were aired, mostly showing how miserable apparently guys are in heterosexual relationships (isn’t that guys need to drive a Charger?) or just how a couple is supposed to be a man and woman.

The difficult thing would be showing a lesbian relationship. Even some of the rejected ads only show men and I don’t recall any of the aired commercials talking about women and their attitude toward relationships. If we get deeper into the Super Bowl ads, apparently women only live to emasculate men and eat vegetables.

Written by Susan Lulgjuraj

April 1, 2010 at 12:14 am