Eyeing A1

A look at newspaper front pages from around the country

Posts Tagged ‘sexism

The Ugly of Old Spice

with 2 comments

After reading this blog post on “Why does Jack Bauer drive a Toyota?” I went to You Tube to look at more Old Spice commercials.

While there are certainly racial undertones to many of the Old Spice commercials, I think the sexist attitude is more prevalent. Everything the Old Spice commercials represent is about being a man. This commercial, for example, is all about being a man and how Old Spice will make you so manly, it will actually grow hair on your body.

Old Spice Commercial.

That is manly.

The video on linked blog post implies that women want manly men. Men who will lavish them with gifts and jewelry, men who are handsome and in great shape and men who are, as noted, “hung like a horse.”

But the commercial isn’t talking to women despite the beginning saying it is. The commercial is geared toward men and it wants men to look at themselves and see women aren’t allowing them to be the man that they want to be. The commercials are speaking for women by saying, “what we really is for you to be manly, which is actually my type and not what you are.”

Doesn’t this go into the whole ‘no’ means ‘yes’ problem?

Written by Susan Lulgjuraj

April 15, 2010 at 2:23 pm