Eyeing A1

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Archive for the ‘Racism on TV’ Category

Video Remix Essay #2: Why I did what I did

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From the very beginning of the video “Remix on Homosexual Relationships from 1950s to Now” I wanted to talk about homosexual relationship. I lead with a pair of hands because I want there to be a surprise first that there are two men touching hands as opposed to a heterosexual relationship. From that point, almost every image focused on same-sex couple of 1940-50s educational videos and contemporary Super Bowl ads.

The images that didn’t focus on same-sex couples reinforced homosexual stereotypes. Specially, the clip of the African-American saying “Ooooweeee,” after a gym teacher says, “Here’s the penis.” Homosexual African-American men have a stereotype of being flamboyant and that clip reinforces that idea as it was shown in a banned Super Bowl commercial ad from this year.

Jim Nantz’s clip of “How ‘bout not,” is used throughout the video as the true voice as what is being said in today’s society. Every free audio clip is used from marriage educational videos about freedom to choose who want to marry and love. However, in 2010, people are still fighting for their right to marry whom they want. Jim Nantz is the white male who is telling them this isn’t actually the case.

There were some difficulties in trying to find the right type of videos for women. Homosexual women are usually portrayed as masculine. Pretty women who have lesbian tendencies are usually just experimenting. There weren’t many videos that showed women together. In fact, the only contemporary clip I could find of two women was dressed in golf clothing in masculine looking outfits. Women don’t seem to be portrayed as just friends as they were in 1950s educational films. As much as we have changed in 60 years, it seems women had better relationships with each in the 1950s educational films than they do now.

At the every end, the quick clips with the different same-sex couples are just to show them as people. Fading cuts in-between each shot give them their own place even for a moment. Each couple deserves their own time just has heterosexual couples get the bulk of the attention.

But, of course, the white male gets in the last word.

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Written by Susan Lulgjuraj

April 29, 2010 at 1:51 pm

The Ugly of Old Spice

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After reading this blog post on “Why does Jack Bauer drive a Toyota?” I went to You Tube to look at more Old Spice commercials.

While there are certainly racial undertones to many of the Old Spice commercials, I think the sexist attitude is more prevalent. Everything the Old Spice commercials represent is about being a man. This commercial, for example, is all about being a man and how Old Spice will make you so manly, it will actually grow hair on your body.

Old Spice Commercial.

That is manly.

The video on linked blog post implies that women want manly men. Men who will lavish them with gifts and jewelry, men who are handsome and in great shape and men who are, as noted, “hung like a horse.”

But the commercial isn’t talking to women despite the beginning saying it is. The commercial is geared toward men and it wants men to look at themselves and see women aren’t allowing them to be the man that they want to be. The commercials are speaking for women by saying, “what we really is for you to be manly, which is actually my type and not what you are.”

Doesn’t this go into the whole ‘no’ means ‘yes’ problem?

Written by Susan Lulgjuraj

April 15, 2010 at 2:23 pm