Eyeing A1

A look at newspaper front pages from around the country

The Ugly of Old Spice

with 2 comments

After reading this blog post on “Why does Jack Bauer drive a Toyota?” I went to You Tube to look at more Old Spice commercials.

While there are certainly racial undertones to many of the Old Spice commercials, I think the sexist attitude is more prevalent. Everything the Old Spice commercials represent is about being a man. This commercial, for example, is all about being a man and how Old Spice will make you so manly, it will actually grow hair on your body.

Old Spice Commercial.

That is manly.

The video on linked blog post implies that women want manly men. Men who will lavish them with gifts and jewelry, men who are handsome and in great shape and men who are, as noted, “hung like a horse.”

But the commercial isn’t talking to women despite the beginning saying it is. The commercial is geared toward men and it wants men to look at themselves and see women aren’t allowing them to be the man that they want to be. The commercials are speaking for women by saying, “what we really is for you to be manly, which is actually my type and not what you are.”

Doesn’t this go into the whole ‘no’ means ‘yes’ problem?


Written by Susan Lulgjuraj

April 15, 2010 at 2:23 pm

2 Responses

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  1. So if I put Old Spice on my chest, will I get chest hair? Wow! I didn’t know that. This ad clearly states that Old Spice is some kind “magic potion” that turns boys into men. It seems that Old Spice wants beat AXE so that they can make more money.


    April 17, 2010 at 12:17 pm

  2. The people who make these commercials know that the majority of society are persuaded, aggressive, judgmental fools. They make these commercials as part of an endless series of sexism to depict “manliness” to the audience and by following old and overly used “textbook stereotypes” of manliness, which would not even dare to exist if it weren’t for the media, society and people being persuaded by opinions that come from cable wires, internet connection or myths from more than 500 years ago when humans were basically uncontrollable animals that we were supposed to evolve higher into decent, independent and somewhat morally and, by instinct, to still survive but leave the predator traits behind. It appears that, for some VERY odd reason, the media, producers, big shots, commercials, societal-based marketing, etc. wants to advertise and portray unevolved and backwards facts to us and put us in the wrong direction backwards, back to uncivilization of human beings.

    And guess what? It’s working.

    Andy Harglesis

    May 10, 2011 at 6:07 pm

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